Intentional Design – A Guide for Practitioners and Advocates

We are very pleased to announce the publication of Intentional Design: Reaching the Most Excluded Girls in the Poorest Communities—A Guide for Practitioners and Advocates

Mindful that conventionally configured programs often only negligibly reach the most off-track, and in light of scarce global resources, the Community of Practice supports practitioners in making program decisions that will reach and impact the lives of those most likely to be excluded – the poorest girls in the poorest communities.

To do so, the Community of Practice offers an approach – Intentional Design.

The Intentional Design guide is a sourcebook that offers step-wise technical guidance for utilizing the Intentional Design approach, an evidence-based model for the design of girl-centered programs that generates a cycle of information collection and analysis, supporting practitioners in:

  • Making thoughtful selections on where to work, using disaggregated, subnational level data and pulling key information from the girls’ “walkable” home communities;
  • Sorting girls into like-situated populations – or segments – for more targeted programming;
  • And planning segment-specific programs including in the methods of recruitment, mentoring structures, meeting venues, and program content identified and used.

The tools outlined in this guide have been applied in sites in 44 countries. Twenty-one detailed field reports—including an extensive discussion of the Abriendo Oportunidades program in Guatemala—set the scene in each context by describing key challenges and problems faced, present how tools were used, and explain the eventual resolutions of the Intentional Design process.

Some highlights from this guide:

Chapters 1-6 present the theory of change and core tools for practitioners to assist in selecting where to work, to see the full universe of girls in a community, to segment girls into meaningful peer groups, to define their access to community resources, and to design segment- and context-appropriate programs.  

Chapter 7 reviews the tools to support the basic programming sequence, providing worksheets and links to a range of other resources (many of which can be found throughout this website). 

In Chapter 8, Population Council’s Angel de Valle and the Abriendo Oportunidades team demonstrate the Intentional Design methodology in action, documenting their work engaging 10,000 indigenous adolescent girls in the Mayan Highlands.

Chapter 9, our most extensive, focuses on the practitioner experience: Intentional Design in action. It includes twenty practitioner reports that set the scene in each context by describing key challenges and problems faced, present how tools were used, and explain the eventual resolutions of the Intentional Design process. Included are field reports from Belize, Yucatan, El Salvador, Haiti, Benin, Nigeria, Sierra Leone, Kenya, Mozambique, South Sudan, Tanzania, Uganda, Egypt, Lebanon, Turkey, Indonesia, and indigenous nations of the United States.